General questions about system integration
What does shop integration mean exactly?
Answer
Shop integration refers to the technical connection of an online shop with other business systems, particularly ERP (inventory management), accounting (DATEV), PIM (product data management) and CRM (customer management). The goal is automatic, bidirectional data exchange: product data, prices and stock levels flow from the ERP to the shop, orders flow back, invoices are transferred to accounting. Without integration, this data must be transferred manually, which is time-consuming, error-prone and not scalable.