What does shop integration mean exactly?

Shop integration refers to the technical connection of an online shop with a company's other business systems, particularly ERP (inventory management), accounting (DATEV), PIM (product data management) and CRM (customer management). The goal is automatic, usually bidirectional data exchange: product master data, prices and stock levels flow from the ERP into the shop, orders and customer data flow back, invoices and booking records are handed over to accounting. Each system stays the master for the data it already maintains, and the shop becomes a sales channel rather than a second data silo.

Without integration you get the classic media break: products are created twice, stock levels drift apart, sold-out items keep selling. A clean connection removes exactly these manual transfers, which are time-consuming, error-prone and not scalable. Which data flows make sense for you first is something we clarify in a brief review of your services and system landscape or directly in a conversation.